1. Happiness of Baraka Employees

People often wonder why the customers don’t occupy the first slot on this mission statement, but let’s face it, happy employees make awesome products and are inspired to do their best and in turn, you the customer feel it.

I’m often told, “Your pot looks so happy on our shelves.” It’s the employees, I tell you. Since I’m 12 years older than my oldest employee I feel that is my job to role model integrity, consistency, support and well-being, not to mention lots of laughter.

Because of Baraka’s employees, we have the most awesome sinus care products on the planet! They are creative, fun-loving, kind, hardworking people. A big thank you to Star, Stephani, Rick, Spencer, Kady, Alison and Kage. Oh and thank you Sweetie, our shop dog!

2. Happiness of Baraka Customers

Without you loving our products we wouldn’t be inspired to create. Over the years, your feedback has lets us know what’s working and what isn’t.

Your calls have inspired us to make multiple colored neti pots and to explore the various kinds of salts on the planet not to mention guiding us to check out essential oils. Thank you!!!

3. Happiness of the Planet

After Oprah introduced nasal rinsing to the world, we had offers from Asian ceramic companies wanting to produce our product.

We didn’t even have to think about it. We simply thanked them and said no. Ultimately we make a lot less money keeping our production in northern California, but we all sleep better knowing that every one of our products is sustainably produced and our employees are paid fair wages.